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Jasper Colin

Winning the Hearts of Gen Z and Millennial Consumers - 0 views

consumer market research consumer insights consumer analytics consumer research brand growth cpg brands gen Z Jasper Colin

started by Jasper Colin on 08 Mar 24
  • Jasper Colin
     

    A CPG brand faced the imperative to cultivate a brand image that resonated with Gen Z and millennial consumers, known for their emphasis on sustainability, social responsibility, and environmental consciousness.


    Recognizing the significance of ethical practices in today's market, the brand sought to establish itself as a beacon of sustainability while appealing to the values-driven preferences of these influential consumer segments.


    Excited to share how a CPG brand successfully won the hearts of Gen Z and millennial consumers by embracing sustainability and social responsibility!


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