Women of Transmedia | POV Blog | PBS - 0 views
The future of storytelling: People want to befriend characters and influence their deci... - 0 views
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“Technology is creating new opportunities to engage with narratives—but it’s not just about accessing more content in more places; it’s about the opportunity to bring stories out of the screen and into our lives,”
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“We found audiences are more ready than ever to embrace new tech-driven possibilities for stories to impact us more deeply: allowing us to see new points of view, inspiring us to live better, and even changing the ways we think about brands.”
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78 percent of people want to “friend” a character digitally – meaning they would receive updates via platforms like Facebook or via SMS – and would like to be able to sway the outcome of a particular decision, as they would with real friends, perhaps.
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Fables, Myths And Narratives - Converting Our Stories Into Multi-Screen Experiences | S... - 0 views
Nike Celebrates Instagram Milestones by Thanking Its Community - 0 views
4 Businesses Leveraging Storytelling With Images | Social Media Examiner - 0 views
What is Social Media Storytelling? via @PostAdvertising - 0 views
Transmedia Storytelling Around The World: Brian Clark - Transmedia Storytelling Berlin ... - 0 views
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Do you think that only Hollywood and big networks are able to realize "cool" transmedia projects? What does it need to accomplish great projects? I think just the opposite. Hollywood and big companies do have big budgets, and big budgets are fun to play with, but those dollars are still really being spent to market something else (and "transmedia marketing" is just a fancy phrase for "integrated marketing" which is what they have always done with those big piles of money.) The bigger the budgets, the more risk adverse the capital becomes. Meanwhile, independent creators frequently have to make do with smaller budgets but, surprisingly, fewer limits on what they can accomplish.
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