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Carri Bugbee

The future of storytelling: People want to befriend characters and influence their deci... - 0 views

thenextweb.com/...-and-influence-their-decisions

characters storytelling transmedia social TV socialTV social media

shared by Carri Bugbee on 14 Aug 13 - No Cached
  • “Technology is creating new opportunities to engage with narratives—but it’s not just about accessing more content in more places; it’s about the opportunity to bring stories out of the screen and into our lives,”
  • “We found audiences are more ready than ever to embrace new tech-driven possibilities for stories to impact us more deeply: allowing us to see new points of view, inspiring us to live better, and even changing the ways we think about brands.”
  • 78 percent of people want to “friend” a character digitally – meaning they would receive updates via platforms like Facebook or via SMS – and would like to be able to sway the outcome of a particular decision, as they would with real friends, perhaps.
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  • Other findings included that 87 percent of people want to be able to get more perspective on a story by seeing through a particular character’s eyes or changing the point-of-view altogether and switch to a different character.
  • 91% say narratives with a “real-time” story-world would motivate them to tune in more often to ensure they weren’t missing anything,” the report said.
  • 41 percent of people use a second screen at least once per week while watching TV. Additionally, 67 percent say that using a second screen to interact with TV content would increase their overall TV viewing. The most popular second screen activities while watching TV tended to be goal-oriented, such as earning rewards (80% interested), voting to decide a show’s outcome (79%), or making a purchase (76%).
  • 92 percent of respondents agreed that there was a “a real opportunity for brands to make ads feel more like a story or a game that they’d naturally choose to engage with”
  • people want a more immersive story-telling experience across different devices, and one in which characters continue to live out their lives,
Carri Bugbee

Transmedia Storytelling Around The World: Brian Clark - Transmedia Storytelling Berlin ... - 0 views

www.transmedia-storytelling-berlin.de/...g-around-the-world-brian-clark

shared by Carri Bugbee on 03 Feb 13 - No Cached
  • Carri Bugbee on 03 Feb 13
     
    Do you think that only Hollywood and big networks are able to realize "cool" transmedia projects? What does it need to accomplish great projects? I think just the opposite. Hollywood and big companies do have big budgets, and big budgets are fun to play with, but those dollars are still really being spent to market something else (and "transmedia marketing" is just a fancy phrase for "integrated marketing" which is what they have always done with those big piles of money.) The bigger the budgets, the more risk adverse the capital becomes. Meanwhile, independent creators frequently have to make do with smaller budgets but, surprisingly, fewer limits on what they can accomplish.
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