AgroCenta: Digital food distribution platform creating shared value for businesses and ... - 2 views
-
Our Cropchain and LendIt platforms solve these two problems. Cropchain is our user-friendly integrated agricultural supply chain management platform that allows organizations to manage everything in the agricultural supply chain from outgrower schemes, logistics, traceability to digital trading, quality assurance and data analytics. LendIt, our financial inclusion platform enables farmers access digital services such mobile money payments for commodities sold, micro-lending/input financing, crop insurance and pension scheme for the informal sector.
-
nouhaila_zaki on 07 Feb 21This excerpt is important because it highlights how AgroCenta solves two persistent problems in the Ghanian agricultural value chain. First, agricultural supply chain management is ensured through the Cropchain platform. Second, the financial inclusion mission of the company is ensured by the LendIt platform.
-
-
Our Cropchain and LendIt platforms solve these two problems. Cropchain is our user-friendly integrated agricultural supply chain management platform that allows organizations to manage everything in the agricultural supply chain from outgrower schemes, logistics, traceability to digital trading, quality assurance and data analytics. LendIt, our financial inclusion platform enables farmers access digital services such mobile money payments for commodities sold, micro-lending/input financing, crop insurance and pension scheme for the informal sector.
-
This article shows that AgroCenta is built around an online trading platform which connects smallholder farmers to a larger structured market. It was founded by two ex-esoko employees Francis Obirikorang and Michael K. Ocansey in 2015. It is located in Ghana and more precisely in the capital which is Accra. The service is used through a smartphone so the main target customer here will be small holder farmers who have a phone.
-
-
Onboarding smallholder farmers onto the AgroCenta platform. Agents visit communities where smallholder farmers who deal in sorghum, rice, maize, millet and soybean are registered onto the AgroCenta platform to trade. Agents also work with farmer based organizations (FBOs) to carry out trading activities. 2 Facilitating trade deals on behalf of Smallholder farmers. Agents deal with buyers who wish to purchase directly from smallholder farmers. AgroCenta agents are trained in the field of technology, sales and marketing to effectively help smallholder farmers who have little or no knowledge of technology trade easily. 3 Gathering market information and statistical data. Agents are assigned to major trading markets across the country to collate data on market pricing for various commodities. This information is relayed to smallholder farmers via Voice technologies in languages they read and understand.
- ...6 more annotations...
-
Some of the advantages that will come with this platform are reducing unemployment and connecting between the lower social class and the high social class in order to develop relations and improve their services. Farmers will gain more profit since it will become more regulated and distribution facilities will be smoother between the two