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The Nydailynews says that radio is not supposed to be here right now. First, the TV was supposed to kill the radio by changing it from an audio to a visual medium, that didn't work so much. Then MTV was supposed to be the radio killer back promoting a product that sucked the magic out of songs by pre-empting the listener's imagination - again the radio withstood the test of time. To be fair MTVs claim was that television and radio could work together, promoting and enhancing the other and thats exactly what happened. iPods, and social media are the disruptive technologies now but something tells me many other mediums will kick the bucket before our good ol friend the radio lays its head to rest.

Applying the Record Label Model to the Indie Artist You may already be familiar with the online world of myspace music and facebook pages, and the offiline world of shows and radio play, but as George Howard puts it "Err too far online, you fail. Too far offline, you fail". In order to be successful today you need to achieve the perfect balance between online and offline marketing. Eleetmusic's Kevin English outlines how to use the four R's (Radio, Road, Reviews and Retail) of the "Not so new record label model" to capture the audience statistically proven to be more receptive to trying to new things. College students.

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