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Seth Godin has a name for the modern day equivalent of ADD on the internet and it's called "Driveby culture". Seth chalks our driveby culture up to being a huge distraction and waste of time. "We're creating a culture of clickers, stumblers and jaded spectators who decide in the space of a moment whether to watch and participate (or not). As an internet savvy musician you now have two audiences to inadvertently worry about. Those that help increase your traffic to your content and those that regularly see your content as valuable to their lives. As an upcoming indie artist, what is more important to you, selling out to the masses, such as the Huffington Post (pushing down thought provoking stories for linkbait and sensational celebrity riffs) or searching for that niche audience that actually appreciate your gift. Don't get distracted on being BIG, your true influence may only lie with a small dedicated group. Make sure that group is well nurtured.

The iPhone is one of the biggest innovations of this decade. It has single handedly connected people from all around the world, offering a rich web presence and an "app for everything". Creating an iPhone app used to take at least a general knowledge of some programming experience, until now that is. MobBase is a web application that makes it easy for your band to create an inexpensive, customizable and feature rich iPhone app. Indiemusictech has a few screen shots of how easy it is for your band to get distribution on iPhones worldwide.

1000 true fans. Even 500 sounds like a good number.