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anonymous

The 3 Emotions That Drive Deeper Learning - A.J. Juliani - 1 views

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    "I recently read Jonah Berger's book, Contagious: Why Things Catch On, and my mind immediately went to "Project: Global Inform" when Berger talks about emotions. Berger's research has shown that "high-arousal" emotions (such as awe, excitement, humor, anger, and anxiety) drive sharing and discussion. It's the reason articles are shared online and discussed on social media…and it's also part of the reason things catch on."
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