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Tom Litchfield

The Ultimate Heatmap | FREE PDF Download - 0 views

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    This is an awesome guide for designing a landing page. A great place to start, however, this doesn't mean you should not test your page. Every market is different, testing may show hotspots in different areas.
Tom Litchfield

20 Things I Learned About Browsers and the Web - 1 views

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    How the Internet works according to Google. Might be useful for DSN trainings. (Pages rendered in HTML5, may not work on your browser.)
Tom Litchfield

Advanced Web Analytics Visitor Segments: Non-Flirts, Social, Long Tail, Occam's Razor - 0 views

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    Valuable article on traffic analysis and visitor segmentation.
Tom Litchfield

New Year's Resolutions on 43 Things - 0 views

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    Make a to-do list of things that you want to do in life and cheer each other on.
Tom Litchfield

'Like' Button Follows Web Users - WSJ.com - 0 views

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    Social media sites increasingly factoring into SEO -search engines are paying attention to Likes and Tweets.
Tom Litchfield

Algorithms That Rule the Web - 0 views

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    Google helps us think, Facebook finds us friends, and Pandora plays our own personalized soundtrack. It's hard to say whether the computer algorithms that these services use to anticipate our needs and wants are turning us into puppets or geniuses. But algorithms have a huge impact on our tastes, buying habits, and decisions about our digital lives.
Tom Litchfield

Latest in Web Tracking: Stealthy 'Supercookies' - 0 views

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    Major websites such as MSN.com and Hulu.com have been tracking people's online activities using powerful new methods that are almost impossible for computer users to detect, new research shows.
Tom Litchfield

The ROI of Social Media: 10 Case Studies - 0 views

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    A list of 10 case studies that prove the ROI of social media, both through direct monetary return, customer loyalty, repeat traffic and more. Viewing social media holistically to gain a better understanding of how it can work for you is more beneficial to any brand than looking for one single return. Remember that social media marketing is not the same as online advertising ; it's not necessarily something that can be switched on and off to directly produce revenue."
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