Group items tagged

Are you convinced enough that your brand's social media content strategy is generating enough leads for your business? Is there any scope for a better return on the investment in your brand's social media marketing? Only a proper social media audit can answer these questions. What is "Social Media Audit"? Social media audit is analyzing the complete social presence strategy of your brand- be it the quality of the content and posting time or engagement rates and level of profile optimization. How can a social media audit help your business? This audit gives a clear view of what works best for your target audience that helps in the curation of a successful strategy. Your marketers can utilize the insights from this audit to create content with better conversion rates and build an overall better social profile for your brand. What are the steps to perform a social media audit? 1. Study your customers Closely analyze the preferences and patterns of your audience and create a persona to understand your audience better. Which channels is your target audience most active? What are their pain points or motivation behind the purchase? What are the trending hashtags in your niche? What type of content do they engage the most with? Evaluating the answers to these questions will help you know the likes and interests of your brand followers better. The better you know your audience, the more perfect will be your social media strategy. 2. Start your audit Create a spreadsheet to keep tracking of all the stats and information collected in an organized manner. Do not use a standard template! Make sure it is customized according to the data that matters the most in your business. You can record stuff like the platforms on which you have to build your brand's social presence, for instance, Instagram, Twitter, the last activity of your brand on these profiles, how many people are following these profiles, etc. 3. Have a clear idea of which KPIs to track What are

The 2020 Coronavirus Effect and your Marketing Strategy: Is your business ready for what comes next? Here is how you can deal with Covid -19 effects and build a marketing strategy for 2020

BizProspex guides you to redesign your Email Marketing strategy for 2017. You are welcome to go through this guide helping you to generate more ROI.

Every business is opting for adopting digital marketing trends to improve their business brand. There are many types of Advantages of Social Media Marketing strategies available in the market which is used for getting huge customers' on your website. So use the best social marketing strategies and face benefits.

In this B2B Engagement Strategy guide from BizProspex, learn what the most important elements are towards building a successful engagement marketing plan.

Hurry up! Get register today for knowledgeable digital marketing events and bundle up fresh marketing strategies to refine your marketing skill set.

Social media- the most incredible evolution in the internet world. It has completely changed the face of online marketing with innovative strategies and effectual techniques. Now gain invcremental exposure and traffic for your website with Geekschip Social media management services.

c-suite is not a regular audience but a well-crafted marketing strategy can yield exceptional outcomes while selling to these top executives.

Interesting and helpful method. It really works.

Being a business owner, I became interested in Forrester's POST methodology. It was created to help organizations collaborate better on enterprise-level projects that involve multiple stakeholders or channels. I often attend various events and conferences. With the help of this source https://apix-drive.com/en/blog/events, it is easy to follow the latest news. I'd like to listen about Forrester's POST method.

This video emphasizes the importance of social signals to improve webpage ranking. It enumerates surefire tips to use social media for promoting a business or website, as well as trends the viewer can use to share ideas and information with their followers.

LinkedIn is perhaps one of those "lucrative" social media platforms that promise immense possibilities as far as lead generation is concerned. As referral selling expert, Joanne Black, opines - the goal of social media is never to sell but to stimulate conversations consequentially paving the way for relationships. And, LinkedIn lets you do exactly that. You have got your potential customers there. All you need to is rethink your strategies if you have not yet done it already. We'll give you not one but a plethora of surefire ways to succeed in this regard. Do read on to explore. Keep your Basics Right And that actually means working on your profile itself. Regardless of whether you're in the process of creating a profile here or already have one, make sure it has all the details that your customers might need from you. A well-rounded polished LinkedIn profile should include a detailed heading and summary. Refer to the platform's Social Selling Index to explore ways to improve (if need be). Don't Undermine the Power of Groups That's because they expedite personal brand in more ways than you can imagine. Join relevant groups where your potential customers are present. Don't just be "present" in these groups but be sure to make your presence felt. Be a part of conversations that help you learn more about your industry, clarify your doubts by putting up questions, explore your pain points and options to solve these pain points and a lot more! In fact, these groups can largely be used to explore insights on ways to connect and reconnect with potential and existing customers. Your former clients are there Come to think of it! Your "revitalized" LinkedIn profile might as well be an avenue for your former client to know you all anew! Reach out to them with a reference to your former association. Mention something positive which you have done together and find out if there is a window for future collaboration or not! So, anyone looking forward