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Are you convinced enough that your brand's social media content strategy is generating enough leads for your business? Is there any scope for a better return on the investment in your brand's social media marketing? Only a proper social media audit can answer these questions.
What is "Social Media Audit"?
Social media audit is analyzing the complete social presence strategy of your brand- be it the quality of the content and posting time or engagement rates and level of profile optimization.
How can a social media audit help your business?
This audit gives a clear view of what works best for your target audience that helps in the curation of a successful strategy. Your marketers can utilize the insights from this audit to create content with better conversion rates and build an overall better social profile for your brand.
What are the steps to perform a social media audit?
1. Study your customers
Closely analyze the preferences and patterns of your audience and create a persona to understand your audience better. Which channels is your target audience most active? What are their pain points or motivation behind the purchase?
What are the trending hashtags in your niche? What type of content do they engage the most with? Evaluating the answers to these questions will help you know the likes and interests of your brand followers better. The better you know your audience, the more perfect will be your social media strategy.
2. Start your audit
Create a spreadsheet to keep tracking of all the stats and information collected in an organized manner. Do not use a standard template! Make sure it is customized according to the data that matters the most in your business.
You can record stuff like the platforms on which you have to build your brand's social presence, for instance, Instagram, Twitter, the last activity of your brand on these profiles, how many people are following these profiles, etc.
3. Have a clear idea of which KPIs to track
What are
In this B2B Engagement Strategy guide from BizProspex, learn what the most important elements are towards building a successful engagement marketing plan.