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When you are trying to build a brand from scratch the first step that you need to take is to define the purpose of the same. The purpose of your brand is the very reason why your brand exists in the first place. Remember that there is more to this than the traditional business reasons. Defining the brand vision Your brand vision is the future that you envisage for your business. Here you would need to protect your brand into the future and paint a picture of where you see it a few years later. Also need to consider some practical dimensions like the number of offices, customers, and employees that you would have in the future. Defining the mission of the brand Your brand's mission statement is one that includes both your business vision and purpose. It is a commitment that your products and services would make a positive impact on the lives of those that are connected to you. Creating the values of the brand Your brand values include the moral compass and the rules of engagement. It would reflect the way that you would do business. They are the behavioral commitments that you would adhere to in your daily business activities. Positioning your brand This depends on the people that you are serving through your products and services. A lot in this case also depends on your business differentiators as well as the competitors. When you know the finer details of your preferred clientele such as their problems it becomes easier for you to serve them. Building a brand personality Your brand personality needs to reflect your business audience. It should reflect the parts of your business that are appealing to them. It should also reflect the position that you are looking to gain in the market with your brand. Setting the tone and language of the brand The voice tone and language of your brand should be an extension of who you - the business owner - are as a person. It should also be invested heavily in your audience. These factors have always been impor

Are you looking forward to choosing the ideal color scheme for your brand? Do you want to make use of the best colors on your business logo and website? This article will highlight the design tips for choosing colors wisely for your website and logo. You need to understand the psychology of colors and how to choose the best one for your business by combining them. What colors indicate what? Some colors have a notable impact on customers and others don't. Yellow makes your brand look approachable and youthful. We have come up with a definite list of what the colors tell us about possible clients. Red Red refers to the universal sign of anger, passion, and excitement. It makes you stand out from the crowd by drawing attention. Is your brand modern, youthful, playful, or loud? Consider red in this case. More classic, mature, or serious? Red may not be the color for you. Red is the first and foremost color the children can see besides black and white. According to scientists, humans have a wall to the capability to see red better than other shades because it allows us to easily identify fruits growing on the tree branches. It leads to a strong evolutionary meaning. Today we associate red with heightened emotion including anger, passion, and love. It is also shown to stimulate appetite, which is why you can see it in many restaurant and food logos. Whether used as an accent color or alone, red symbolizes a powerful choice for a website and logo color. Orange Orange is a playful and invigorating color. You can choose orange to stand out from the rest. It is used less than red but still comes with an energetic punch. Be careful when using orange for your brand when trying to appear serious and luxurious because it does not invoke those emotions in consumers. A combination of red, yellow, and orange takes on the traits of both of the primary colors. Orange was one of the most recent color words added to the English language. It is associated with change and is often

Are you convinced enough that your brand's social media content strategy is generating enough leads for your business? Is there any scope for a better return on the investment in your brand's social media marketing? Only a proper social media audit can answer these questions. What is "Social Media Audit"? Social media audit is analyzing the complete social presence strategy of your brand- be it the quality of the content and posting time or engagement rates and level of profile optimization. How can a social media audit help your business? This audit gives a clear view of what works best for your target audience that helps in the curation of a successful strategy. Your marketers can utilize the insights from this audit to create content with better conversion rates and build an overall better social profile for your brand. What are the steps to perform a social media audit? 1. Study your customers Closely analyze the preferences and patterns of your audience and create a persona to understand your audience better. Which channels is your target audience most active? What are their pain points or motivation behind the purchase? What are the trending hashtags in your niche? What type of content do they engage the most with? Evaluating the answers to these questions will help you know the likes and interests of your brand followers better. The better you know your audience, the more perfect will be your social media strategy. 2. Start your audit Create a spreadsheet to keep tracking of all the stats and information collected in an organized manner. Do not use a standard template! Make sure it is customized according to the data that matters the most in your business. You can record stuff like the platforms on which you have to build your brand's social presence, for instance, Instagram, Twitter, the last activity of your brand on these profiles, how many people are following these profiles, etc. 3. Have a clear idea of which KPIs to track What are

With the Indian festive season almost over, the next big things left for this year are Christmas and New Year. We can certainly expect brand new campaigns for established and budding brands from 20th December onwards. Apart from print media and television, brands and businesses are focusing more and more on campaigns on the digital space, especially social media. Social media campaigns have wider reach and they elicit instant results. MATChBOX is a leading advertising and event management company with experience and expertise in digital campaigns. We have a full-fledged creative team and digital experts supported by competent content writers to effectively unleash meaningful and result-oriented digital campaigns.

The city comes up with several ways for a business to grow the reach of their product locally as well as worldwide. They cover a variety of things to enhance the productivity of your brand including engaging content generation, making the content viral, and gathering a huge number of audience.We are listing top comprehensive Social Media Agencies that provide world-class Social Media Marketing Companies in Hyderabad to help you choose the best for your business or product.

Every business is opting for adopting digital marketing trends to improve their business brand. There are many types of Advantages of Social Media Marketing strategies available in the market which is used for getting huge customers' on your website. So use the best social marketing strategies and face benefits.

B2B is going through a demanding phase, the brands are facing critical competition, need to get with the next evolution of tried & true tactics of marketing

When it comes to event management, people normally emphasize on planning, budget, logistics, execution etc. No doubt, all these are vital factors for the success of events of any size or type. However, there are a few other important aspects that can take the event to much higher levels of success. For these aspects you need not have to recast your budget with significant additional provisions, but for nominal additions. These aspects attract minimum cost and deliver maximum impact. MATChBOX, a leading event management company, with its creative and innovative approach, can help promote any event economically as it has a full-fledged digital marketing team. If you want your event to speak for you, your business and brand, MATChBOX can plan, manage and execute it as an everlasting experience for your target audience.

In today's technology-driven era, even conventional people expect unconventional ways and means of enjoyment. More so in events. Just being trendy is not enough. You need to offer a truly differentiated experience to your audience. Even when the event concept is standard or with a trending idea, you can garnish the event with creative inputs and raise its level. Creatively shaping or reshaping the "look and feel" and "touch and taste" transforms the event into a differentiating experience. Often it doesn't impact your budget. Even if the budget overflows a little, it is insignificant when compared with the resultant enormous positive impact on the audience. MATChBOX is a leading event management company in Indore. Our areas of interest are wide and include advertising, digital, branding/signage, and short films. We have full-fledged creative teams and we insist on executing events with creativity and innovation as ever-lasting experiences.

Event management, in nutshell, is to handle the given task with necessary skills to achieve the desired results. It's easier said than done. Even a simple kitty party or a modest birthday party has its own pulls and pressures. The event manager willingly takes up the pulls and pressures and frees his client from all worries. MATChBOX being a complete communication solutions providing company, has the added advantage of creativity, copy writing, content creation, branding, printing, AV Film and other allied activities under one roof. Creativity with innovation in everything we do is our forte. We have excelled as a dependable corporate events agency. Be it corporate events or any other event, MATChBOX has perfected the art of matchless event execution with picture perfect precision and beyond expectations.

LinkedIn is perhaps one of those "lucrative" social media platforms that promise immense possibilities as far as lead generation is concerned. As referral selling expert, Joanne Black, opines - the goal of social media is never to sell but to stimulate conversations consequentially paving the way for relationships. And, LinkedIn lets you do exactly that. You have got your potential customers there. All you need to is rethink your strategies if you have not yet done it already. We'll give you not one but a plethora of surefire ways to succeed in this regard. Do read on to explore. Keep your Basics Right And that actually means working on your profile itself. Regardless of whether you're in the process of creating a profile here or already have one, make sure it has all the details that your customers might need from you. A well-rounded polished LinkedIn profile should include a detailed heading and summary. Refer to the platform's Social Selling Index to explore ways to improve (if need be). Don't Undermine the Power of Groups That's because they expedite personal brand in more ways than you can imagine. Join relevant groups where your potential customers are present. Don't just be "present" in these groups but be sure to make your presence felt. Be a part of conversations that help you learn more about your industry, clarify your doubts by putting up questions, explore your pain points and options to solve these pain points and a lot more! In fact, these groups can largely be used to explore insights on ways to connect and reconnect with potential and existing customers. Your former clients are there Come to think of it! Your "revitalized" LinkedIn profile might as well be an avenue for your former client to know you all anew! Reach out to them with a reference to your former association. Mention something positive which you have done together and find out if there is a window for future collaboration or not! So, anyone looking forward