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Each August since 1998, Beloit College has released the Beloit College Mindset List, providing a look at the cultural touchstones that shape the lives of students entering college this fall. The creation of Beloit's former Public Affairs Director Ron Nief and Keefer Professor of the Humanities Tom McBride, it was originally created as a reminder to faculty to be aware of dated references, and quickly became a catalog of the rapidly changing worldview of each new generation. Mindset List websites at Beloit College and at mindsetmoment.com, the media site webcast and their Facebook page receive more than a million hits annually.

"Photographs do more than document history -- they make it. At TED University, Jonathan Klein of Getty Images shows some of the most iconic, and talks about what happens when a generation sees an image so powerful it can't look away -- or back." (2010)