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Social media analytics and tracking can be very time-consuming and expensive. You'll find quite a few smart social media monitoring tools, but what if you can't afford them? That's why many social media marketers and power users are in constant search of free, efficient alternatives. Here, we'll share a few ready-made spreadsheets you can copy (navigate File + Make a copy) and use for social media analytics. They are free, highly customizable and extremely easy to use. Most of the scripts that run the spreadsheets are "public," meaning you can access them from the Tools + Script Gallery menu (this also means they were reviewed and approved by Google Spreadsheets team).

In March this year, we launched our social statistics pages, offering all the statistics we can find on the web relating to social media, neatly categorised with their source and date. We're proud of our collection of social media statistics And as promised, we have been updating these every Friday since then and we have now collected 1,000 social media statistics. We're pretty chuffed with ourselves actually.

As social media evolves as sector we are starting to see some great case studies emerge around the world and we wanted to pick 50 of the best and share them here for you to enjoy. We've focused in on the big social media areas of Linkedin, Facebook, Twitter, Youtube, mobile and Blogging so as you can drill down in to the area that suits you best. There is a good mixture here of case studies for both smaller businesses and large brands so sit back and start reading and learning from these 50 great social media case studies…

Social media analytics can give new direction to ineffective brand management and poor customer relationship practices, not to mention its potential to leverage overall marketing and advertising effectiveness through integration of social media and business intelligence. The good news is that many great analytical tools are free. Though they have limitations, these five online tools can provide meaningful insights on your social media influence while providing you with valuable competitor data.

NetIKX's first seminar of 2012 was its 3rd on the theme of social media in so many years.  Previous seminars have explored whether social media should be taken seriously, and how social media could be used to achieve organisational goals and the implications for organisational IM / KM policies and strategies.

Welcome to the Social Media Classroom and Collaboratory.  It's all free, as in both "freedom of speech" and "almost totally free beer." We invite you to build on what we've started to create more free value.  The Social Media Classroom (we'll call it SMC) includes a free and open-source (Drupal-based) web service that provides teachers and learners with an integrated set of social media that each course can use for its own purposes-integrated forum, blog, comment, wiki, chat, social bookmarking, RSS, microblogging, widgets , and video commenting are the first set of tools. 

In this Open Research report, you will find: A through set of industry findings with 16 brands, 38 vendors, 3 agencies and 4 ecosystem contributors, and surveyed 71 social media and analytics practitioners. Breakdown of the 6 use cases of Social Media ROI, with analysis, case examples, and insights for each, and pragmatic recommendations to business leaders on how to deploy.

Because there aren't any truly robust tools that go beyond monitoring social media to measuring your social media efforts, you'll likely need to create your own dashboard for now. This website gives six key metrics that should be part of your social media measurement dashboard.

We are bringing together some of the smartest and most passionate social media experts to train you on core social media topics that you can learn, implement, and monetize right out of the gate!

These personality types can be found hanging out on pretty much all social media platforms - and for truly effective social media engagement, you'll need to be able to spot them. Quickly.

"Over the course of the years, many social media tools and applications for businesses have been reviewed on this site or been used by myself or one of the contributors, so now it's time to compile these into a resource to help you make an informed decision as to what you should use for your business.  I am actually in the process of creating my own social media application to add to this list, but until that time, please use this as a resource to help find the best tools and applications to help you maximize your social business."

Stop logging in to each of your social networks individually and start managing them all at once with a social media manager. Here's a look at the five most popular social media managers.

This 'Social Media in Government' guidance is made up of two documents: 'High-level Guidance' and 'Hands-on Toolbox'. The intent of the guidance is to encourage best practice social media use by government agencies, provide useful templates and tools for planning, and give an overview of the strengths, weaknesses, benefits and risks of this very important and rapidly growing toolset.

Here are 12 tips that will help you succeed in the often confusing and complex world of Social Media. 

Billions of people use social media everyday, all over the world. Once you start using networks like Twitter, Facebook and YouTube often enough, you start to notice that people share similar (and often rather annoying) online media habits, and can be categorised into common personality types.

ocial Media Examiner is a free online magazine designed to help businesses discover how to best use social media tools like Facebook, Twitter and LinkedIn to find leads, increase sales and generate more brand awareness. 

Does your organization have a formal policy regarding employee use of social media? Perhaps better asked, does your organization offer training, guidelines, and insights to help employees excel in new media on behalf of your business?

As we countdown to SMW12 this September, today marks an important milestone. Social Media Week is now inviting our community of communications leaders to join the global conversation exploring the cultural, societal and economic impact of social media by submitting an event.

Good presentation on  Social Media recruitment in Russia