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Vince Jones

Facebook Beacon has poked its last | The Social - CNET News - 0 views

  • Facebook's experiments in social-media advertising turned instead to "engagement ads," which have come under some scrutiny themselves, and the "fan pages" that it encourages brands, organizations, and celebrities to create.
  • The privacy controls on Connect are clearer and more extensive
  • critical it is to provide extensive user control over how information is shared
Vince Jones

Social Media Policies from 80+ Organizations - 0 views

  • One of the key challenges for modern organizations is to define a social media policy.
  • One of the key challenges for modern organizations is to define a social media p
  • Should Your Company Have a Social Media Policy? and 10 Must-Haves for Your Social Media Policy
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  • Social Media for Business: The Dos & Don’ts of Sharing.
Vince Jones

Study finds retailers are thinking socially | Webware - CNET - 1 views

  • Study finds retailers are thinking socially
  • The biggest concern among respondents is that consumers will "trash their products in front of a large audience,"
  • At the same time, companies very much want to partake in the social Web.
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  • Brands are especially worried about negative comments hurting a brand, but they also know that they need to go social. That's why they're using Facebook and Twitter with some success
  • Of all social media, Facebook drew the most interest of respondents, followed by Twitter. Tying for third place were customer reviews and blogs. Viral videos took fifth.
  • consumers listen to their peers
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