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Get a freakin’ clue – 49 compelling facts about Social Media

Social Media has overtaken porn as the #1 activity on the web.

We no longer search for the news – the news finds us.

The generally accepted basic tenets of Social Computing are: 1) Innovation is moving from a top-down to bottom-up model 2) Value is shifting from ownership to experiences 3) Power is moving from institutions to communities

Consequently, it appears that the two-way Web is increasingly moving the power out of the hands of trusted institutions and into the hands of everyday users, who decide for themselves what products they should buy, whose information they should consume, what marketing they want.

[A] new social structure is emerging in which technology puts power in communities, not institutions. Forrester calls this evolution Social Computing. Sounds like Web 2.0, right? We think not. And here’s why: Web 2.0 is about specific technologies (blogs, podcasts, wikis, etc) that are relatively easy to adopt and master. Social Computing is about the new relationships and power structures that will result. Think of it another way: Web 2.0 is the building of the Interstate Highway System in the 1950s; Social Computing is everything that resulted next (for better or worse): suburban sprawl, energy dependency, efficient commerce, Americans’ lust for cheap and easy travel.

the Internet has changed considerably in the last half-decade and that those changes have reached a tipping point that’s enabling brand new business models, unleashing a wave of innovative products, influencing public behavior on a large scale, and in particular, resulting in entirely new types of online businesses.

Today’s World Wide Web is a larger ecosystem and with far more brainpower and activity that any single organization could ever hope to match.

Web 2.0 in the enterprise: Strategic or tactical? For many managers and workers however, these great and historical shifts are beyond their scope or mandate, and they just want incremental improvements to their area of the business and avoid obsolescence. In fact, this is currently one of the more sustained and germane aspects of Web 2.0 for most businesses in the short term and is an important part of Web 2.0 in the enterprise story. Most organizations will be focusing on tactical experiments and pilot efforts as they begin to dabble with Web 2.0 and see how they can apply it to their local corporate culture and unique business situations. But whether one is looking at completely transforming a business at a strategic level, or just applying a few Web 2.0 techniques to a corner of a business that can benefit from it, the message is clearer and clearer business leaders: Significant change is afoot and now is the time to start looking hard at how to embrace it.