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Carri Bugbee

Facebook Launches Atlas Ad Platform for Web, Mobile, Apps | Re/code - 0 views

  • Facebook is reintroducing Atlas, the underused platform it bought from Microsoft last year.
  • it will allow them to buy ads on non-Facebook websites and apps, using Facebook targeting data
  • these ads aren’t “Facebook ads.” But it is also playing up the notion that the ads marketers buy via Atlas will be more effective than other big ad platforms, because they use Facebook’s data.
  • ...1 more annotation...
  • Facebook has been quite open about the fact that it is targeting Google’s DoubleClick display ad business with this move
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