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Carri Bugbee

Whose answers do shoppers want - brands' or consumers' - online and in stores? - Bazaar... - 0 views

blog.bazaarvoice.com/...consumers-online-and-in-stores

shoppers brands reviews social+media customer service

shared by Carri Bugbee on 16 Apr 13 - No Cached
  • Seeking questions ask for product-specific use cases, and look for facts rather than opinions. “Does this hotel offer free wifi?”
  • Our study found that most questions asked in automotive (81%), travel (79%), and consumer electronics (79%) were seeking questions.
  • Samsung reps answer shopper questions on retailer sites under the moniker “Mr. Samsung,” and find that questions reveal large gaps in product information: 91% of the content they provide in answers is not already on the site.
  • ...2 more annotations...
  • products with answers from official brand reps get 100% more questions than others – suggesting that, upon seeing that the brand is engaged, shoppers are more likely to ask questions (when they may’ve otherwise left the site to look elsewhere).
  • After a consumer answers a question or submits a review, never leave them at a dead end; once someone contributes, they’re more likely to contribute again. Take them to a thank you page that includes a few more related, unanswered questions.
Carri Bugbee

Emojineering Part 1: Machine Learning for Emoji Trends - Instagram Engineering - 0 views

instagram-engineering.tumblr.com/...t-1-machine-learning-for-emoji

Emoji emojis instagram emoticons

shared by Carri Bugbee on 11 Mar 16 - No Cached
  • It is a rare privilege to observe the rise of a new language. Instagram has always supported emoji, but they did not see wide adoption until the introduction of the emoji keyboard on iOS (October 2011) and on most Android platforms (July 2013). The graph below shows the percentage of text (comments and captions) containing emoji characters graphed over time
  • In the month following the introduction of the iOS emoji keyboard, 10% of text on Instagram contained emoji.
  • Usage continued to grow and in March of this year, nearly half of text contained emoji
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  • Having learned a good representation for emoji, we can begin to ask questions about similarity. Namely, for a given emoji, what English words are semantically similar? For each emoji, we compute the “angle” (equivalently the cosine similarity) between it and other words. Words with a small angle are said to be similar and provide a natural, English-language translation for that emoji.
  • Using our algorithm, we find that many of our popular emoji have meanings in-line with early internet slang:
  • It seems that the most popular emoji have similar semantics to words like “lol/hehe” (
  • Many clusters emerge: food emoji on the left, opposite the work emoji in the top right. Shoes (bottom right) are associated closely to handbags while bathing suits are closer to the water and marine animals (top left). Alcoholic drinks (bottom left) cluster together with bowling. Towards the center, we see a large clustering of facial expressions bordered by sadness, shock, laughter, happiness and coolness. As we travel downwards, we can see happy, love leading all the way the family and wedding emoji.
  • On Instagram, emoji are becoming a valid and near-universal method of expression in all languages. Emoji usage is shifting the people’s vocabulary on Instagram and becoming an important means of expression: their use is anti-correlated with internet slang like “lol” and “xoxo.”
Carri Bugbee

Survey Reveals How Consumers Really Judge Brand Authenticity (and Influencers) | Social... - 0 views

www.socialmediatoday.com/...549038

influencers influencer marketing influencer outreach facebook social media

shared by Carri Bugbee on 10 Mar 19 - No Cached
  • 90% of consumers said that authenticity is important when deciding which brands they like and support - up from 86% in 2017. And marketers understand how much authenticity matters, with 83% saying authenticity is very important to their brands, and 61% believing authenticity is the most important component of impactful content.
  • 92% of marketers believe that most or all of the content they create resonates as authentic with consumers. Yet the majority of consumers disagree, with 51% saying less than half of brands create content that resonates as authentic.
  • While consumers are 2.4x more likely to say UGC is most authentic, when compared to brand-created content, marketers are 2.1x more likely to say brand-created content is most authentic in comparison to UGC.
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  • user-generated content is also the most influential content consumers reference when making purchasing decisions. Most consumers say that they’ve made purchasing decisions based on user-generated visuals - 57% have made plans to dine at a particular restaurant, 54% have purchased a consumer packaged good and 52% have made plans to travel to a specific destination based on a consumer-created image or video.
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