Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out - 0 views
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Below are the full details from our study on everything from our vertical video hypothesis to the surprising results! Here’s a quick look at what we’ll cover: The vertical video and mobile hypothesis 3 important video marketing takeaways Other key video marketing learnings Overall vertical video research conclusion What’s next for video marketing?
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In all of the experiments we conducted, we consistently found that vertical video outperformed square video within the Facebook News Feed.
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Since the video tests (vertical vs. square) were identical in content, theme, length, headline, caption, and more, it came as quite the surprise that vertical video outperformed square by such a significant margin (as much as 68 percent less expensive in cost per view). It’s also interesting to note that not only did vertical video outperform square in the Facebook News Feed, but Facebook outperformed Instagram in overall cost per click (CPC) within the feed
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In all of our tests, we found that Facebook consistently generated a lower CPC than its Instagram counterpart.
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ith our research, we wanted to know if spending more time, resources, and money on producing polished videos actually resulted in greater results than organic DIY videos. We found that there was no statistically significant difference in the results.