Skip to main content

Home/ Social Media Training for Marketers/ Group items tagged gamification

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
Carri Bugbee

Whose answers do shoppers want - brands' or consumers' - online and in stores? - Bazaar... - 0 views

blog.bazaarvoice.com/...consumers-online-and-in-stores

shoppers brands reviews social+media customer service

shared by Carri Bugbee on 16 Apr 13 - No Cached
  • Seeking questions ask for product-specific use cases, and look for facts rather than opinions. “Does this hotel offer free wifi?”
  • Our study found that most questions asked in automotive (81%), travel (79%), and consumer electronics (79%) were seeking questions.
  • Samsung reps answer shopper questions on retailer sites under the moniker “Mr. Samsung,” and find that questions reveal large gaps in product information: 91% of the content they provide in answers is not already on the site.
  • ...2 more annotations...
  • products with answers from official brand reps get 100% more questions than others – suggesting that, upon seeing that the brand is engaged, shoppers are more likely to ask questions (when they may’ve otherwise left the site to look elsewhere).
  • After a consumer answers a question or submits a review, never leave them at a dead end; once someone contributes, they’re more likely to contribute again. Take them to a thank you page that includes a few more related, unanswered questions.
1 - 2 of 2
Showing 20▼ items per page