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Carri Bugbee

This is Your Brain on Emojis. Here's How to Use Them in Your Marketing - 0 views

www.business2community.com/...hem-in-your-marketing-01242177

emoji emojis emoticons marketing

shared by Carri Bugbee on 30 Jun 15 - No Cached
  • Scientists have discovered that when we look at a smiley face online, the same parts of the brain are activated as when we look at a real human face. Our mood changes, and we might even alter our facial expressions to match the emotion of the emoticon.
Carri Bugbee

Emojineering Part 1: Machine Learning for Emoji Trends - Instagram Engineering - 0 views

instagram-engineering.tumblr.com/...t-1-machine-learning-for-emoji

Emoji emojis instagram emoticons

shared by Carri Bugbee on 11 Mar 16 - No Cached
  • It is a rare privilege to observe the rise of a new language. Instagram has always supported emoji, but they did not see wide adoption until the introduction of the emoji keyboard on iOS (October 2011) and on most Android platforms (July 2013). The graph below shows the percentage of text (comments and captions) containing emoji characters graphed over time
  • In the month following the introduction of the iOS emoji keyboard, 10% of text on Instagram contained emoji.
  • Usage continued to grow and in March of this year, nearly half of text contained emoji
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  • Having learned a good representation for emoji, we can begin to ask questions about similarity. Namely, for a given emoji, what English words are semantically similar? For each emoji, we compute the “angle” (equivalently the cosine similarity) between it and other words. Words with a small angle are said to be similar and provide a natural, English-language translation for that emoji.
  • Using our algorithm, we find that many of our popular emoji have meanings in-line with early internet slang:
  • It seems that the most popular emoji have similar semantics to words like “lol/hehe” (
  • Many clusters emerge: food emoji on the left, opposite the work emoji in the top right. Shoes (bottom right) are associated closely to handbags while bathing suits are closer to the water and marine animals (top left). Alcoholic drinks (bottom left) cluster together with bowling. Towards the center, we see a large clustering of facial expressions bordered by sadness, shock, laughter, happiness and coolness. As we travel downwards, we can see happy, love leading all the way the family and wedding emoji.
  • On Instagram, emoji are becoming a valid and near-universal method of expression in all languages. Emoji usage is shifting the people’s vocabulary on Instagram and becoming an important means of expression: their use is anti-correlated with internet slang like “lol” and “xoxo.”
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