Report Highlights
Overview of needs, market definitions, overview of brands, agencies, and software providers.
Three framework graphics ideal for powerpoint: Converged Media venn, use case workflow, criteria checklist.
Checklist of 11 criteria required for converged media success.
Four real world case studies bringing this concept to life from four leading brands.
Pragmatic recommendations for marketing leaders for internal needs, agency strategy, and vendor deployment.
Vendor showcase of ten technology providers who are seeking to solve this opportunity.
Paid, owned, and earned is converging (like social ads) at a rapid pace, we found 11 criteria of success, a handful of case examples, yet companies are hampered internally and with fragmented agencies and technology to make this happen.