Group items tagged affinity - Social Media Training for Marketers

shared by Carri Bugbee on 21 Mar 14 - No Cached

shared by Carri Bugbee on 12 Jun 14 - No Cached

From every ad, users can also steer themselves to an "ads preferences" settings page, where they can tell Facebook not to show them ads based on their inferred affinity for certain categories. Conversely, they can also select categories they are interested in.
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Now users who click or tap on the drop-down menu on a Facebook ad and select "Why am I seeing this ad?" will be taken to a brief explanation for why that ad was shown to them. For instance, a user could be told they saw an ad because they're interested in televisions, and that Facebook's inference was based on pages they've liked and ads they've clicked on.
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the new targeting is intended to help direct-response advertisers, in particular, to make their Facebook ads more relevant to their selected audience.
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For now, it will capture websites that use Facebook's conversion tracking pixel -- which advertisers affix to see if their Facebook ads are yielding sales and traffic -- as well as mobile apps that use Facebook's software development kit to deploy Facebook services, like the log-in. Websites and apps that have Facebook's tracking software encoded to retarget their visitors are also in the mix. Impressions tracked via the "like" button encoded in mobile apps -- which Facebook recently introduced at its f8 conference for developers -- will also be included.
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shared by Carri Bugbee on 06 Mar 19 - No Cached

Influencer advertising is a subset of influencer marketing, but the subset does not speak for the whole category.
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The differences between Influencer marketing and influencer advertising have their roots in the differences between transactional marketing and relationship marketing
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Influencer advertising is where BANJO influencers can be found. BANJO influencers are those people with a large social media following - whether bought, built, active or dormant - who Bang Another iNfluencer Job Out without any care for or affinity with the sponsoring brand or their audience. 
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shared by Carri Bugbee on 25 Sep 17 - No Cached

The company, part of Google, says it's expanding its Custom Affinity Audience offering so advertisers can target users who search for ski resorts on Google Maps or download a ski resort app, for example, and serve them with ads for winter-related gear. It also provides targeting based on real-life locations that users may have visited.
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Meanwhile, YouTube says its new Director Mix software can create hundreds or thousands of different video from a single asset.
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Marketers who leverage Director Mix must provide YouTube with all the building blocks of video, including voiceovers, background and copy. YouTube says it will then create "hundreds or thousands of versions to match your audience segments."
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The company is also debuting Video Ad Sequencing, which will allow marketers to string together a variety of different ad types should they chose. For example, advertisers can show a 15-second TrueView ad (which are the skippable type) to build awareness, followed at the next opportunity by longer spots (because that's what consumers want, right?) to further the brand story and later a 6-second bumper ad to drive purchase.
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