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Carri Bugbee

Why Aren't There More Female CEOs In PR? - 0 views

  • While women make up about 70% of the PR workforce, they only hold about 30% of the top positions in the industry.
  • This raises the question, are big agencies losing talented women — some of whom start firms that ultimately become competition because of rigid policies?
  • A recent study by Bain & Company found that 43% of women aspire to top management within the first two years of their position, compared with 34% of men. “Both genders are equally confident about their ability to reach a top management position at that stage,” reads a blog post on the research. “This suggests that women are entering the workforce with the wind in their sails, feeling highly qualified after success at the university level.”
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  • Research also indicates that men with stay-at-home wives tend to hold negative views of working women.
  • Among these, women have a tendency to focus on building effective relationships as leaders. Meanwhile, men tend put their energy into demonstrating results of their work, according to a study that came out last year.
  • We have so many women who are great at running accounts so management is reluctant to move them out of those roles,”
  • Research tends to support theories that women don’t call as much attention to their own achievements. In fact, not only are women more likely to abandon these efforts because of negative feelings about self-promotion, they are more likely to encounter backlash for advocating for themselves.
  • As part of the Lean In organization, Sandberg has also raised the issue of women taking on “office housework” like taking notes and planning meetings — tasks that don’t usually pay off neither financially nor with the corner office.  
  • “Everyone talks about mentorship — but what does that really mean? You have to be in the room, making decisions,” she says. “But that inner circle starts to narrow around that second or third tier. That’s where there must be gender equity. Something is wrong if there are all-male meetings at that level.”
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