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Carri Bugbee

Infographic: Why Influencer Marketing Works - 0 views

contently.com/...why-influencer-marketing-works

influencer marketing influencer outreach content marketing

shared by Carri Bugbee on 21 Nov 15 - No Cached
  • That’s why 65 percent of brands are already participating in influencer marketing. Smashbox Cosmetics recently launched an incubator for YouTubers to use their studio space and products. Many brands are also teaming up with photographers on Instagram to reach new audiences.
  • An eMarketer study also that found that advertisers earned an average of $6.85 for every $1 they spent on influencer marketing last year.
Carri Bugbee

In the college admissions scandal, Lori Loughin's influencer daughters are the real stars. - 0 views

slate.com/...isabella-rose-influencers.html

influencers influencer marketing

shared by Carri Bugbee on 12 Mar 19 - No Cached
  • It’s not altogether clear whether the girls were aware of the scam, but they did appear to pose for pictures with rowing machines to be sent onto USC’s subcommittee for athletic admission. (Though the swindle seemed to work beautifully—twice!
  • With a popular YouTube channel and two highly trafficked Instagram accounts between them, Olivia Jade and Isabella Rose are almost as popular online as their mom
  • Now that the admissions scheme has been exposed, internet detectives are racing to rummage through the girls’ old social media posts and interviews, which are not in short supply, for newly incriminating or amusing material. And they are finding plenty, since the girls have been putting their lives online themselves for years—with nary a mention of an early-morning crew practice we can find.
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  • It’s pretty rich that she’s profiting off her dorm room when her parents had to bribe her way in! In a Teen Vogue interview from September, Olivia seemed to shill for Amazon again, without disclosing her arrangement with the company.
  • The two beautiful, internet-famous daughters of a TV star who scammed their way into USC and continued to scam right on through it?
Carri Bugbee

The Influencer Economy Hurtles Toward Its First Recession | WIRED - 0 views

www.wired.com/...conomy-hurtles-first-recession

influencers influencer marketing influencer outreach

shared by Carri Bugbee on 19 Apr 20 - No Cached
  • It’s not all mega-influencers, either. Micro-influencers, who have targeted followings under 100,000, make up the backbone of the industry. Even people with just a few thousand followers can earn hundreds of dollars for a single sponsored post. It’s not hard to earn an income this way. Eight-year-olds can do it, provided some adult supervision.
  • As the new coronavirus sends the world hurtling toward a recession, though, more glamorous trappings of the influencer lifestyle have come to a halt. Paid trips have no place amid lockdowns, nor do street-style photoshoots to model #sponsored clothes. And it’s not clear that those opportunities will reappear in the future—at least, not for everyone. “The pandemic is having a major impact on the overall influence industry, and it’ll likely have lasting effects,” says Seits.
  • Elyce is still able to make some money. Like many influencers, she tags her clothes and beauty products on LikeToKnowIt, a platform that connects her followers to the online retailers where they can shop her lifestyle.
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  • If a recession brings shopping to a halt, marketers are unlikely to return to the type of broad branding campaign that’s come to define the influencer world. Seits believes that brands will demand more evidence that their marketing dollars are being put to good use, and that influencers give them sales, not just exposure. “Brands are going to be a lot more cautious about how they approach their marketing spend and their collaborations with influencers,” she says. “Now, we're seeing more of an emphasis on performance.”
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