Relevance And ROI: The Advantages Of Agile For Marketing - 0 views
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“The days of the big bang campaign are gone. We don’t have time to spend months baking ideas and putting a big bang into market.” Article Highlights: The way we think about and execute marketing is in flux. Agile for Marketing (A4M) empowers organizations to be more responsive to the market.Now is the time to create a new competitive advantage through innovation and responsiveness.
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CMOs adopting A4M have an unprecedented ability to tackle corporate and market realities with ease, speed, and intelligence. And our research shows that translates into stronger business performance and higher employee satisfaction.
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agile firms grow revenue 37 percent faster and generate 30 percent higher profits than nonagile organizations.
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To help you get the agile advantage, over the next few weeks we’ll share deeper dives into the seven principles of A4M: Flexible and focused Data-driven Iterative and experimental Clear and transparent Collaborative Empowered Customer-centric