How to Get Incredible App Installs With Instagram Ads - 0 views
info.localytics.com/...instagram-ads-for-app-installs
ads advertising instagram ads instagram advertising app install ads Instagram
shared by Carri Bugbee on 12 Apr 16
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Make the most of these remarkable CTRs by decking out your App Store listing. Optimize for the App Store by writing a winning description, listing key features, including app screen shots, etc.
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Instagram user demographics show them to be young millennials, with over half of users between the ages of 18-29.
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In a study using over 400 global campaigns, ad recall was 2.8x higher on Instagram sponsored posts than other online advertising mediums. Snail Games saw a 339% lift in app installs using Instagram ad videos (as well as 5x higher in-app purchase rates).
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Poshmark saw a 37% increase in app installs, along with a 28% reduction in ad costs. Target launched a campaign to drive installs of their mobile Cartwheel app, resulting in an uptick of downloads and 43% savings per install on new users.
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Instagram users do not want to know that they are being advertised to. Instead, be subtle and charming with your ads, fitting in with the context your users expect.