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How to Get Incredible App Installs With Instagram Ads - 0 views

info.localytics.com/...instagram-ads-for-app-installs ads advertising instagram ads instagram advertising app install ads Instagram
shared by Carri Bugbee on 12 Apr 16 - No Cached
  • Make the most of these remarkable CTRs by decking out your App Store listing. Optimize for the App Store by writing a winning description, listing key features, including app screen shots, etc.
  • Instagram user demographics show them to be young millennials, with over half of users between the ages of 18-29.
  • In a study using over 400 global campaigns, ad recall was 2.8x higher on Instagram sponsored posts than other online advertising mediums. Snail Games saw a 339% lift in app installs using Instagram ad videos (as well as 5x higher in-app purchase rates).
  • ...2 more annotations...
  • Poshmark saw a 37% increase in app installs, along with a 28% reduction in ad costs. Target launched a campaign to drive installs of their mobile Cartwheel app, resulting in an uptick of downloads and 43% savings per install on new users.
  • Instagram users do not want to know that they are being advertised to. Instead, be subtle and charming with your ads, fitting in with the context your users expect. 
  • Carri Bugbee on 12 Apr 16
     
    20% Text Rule. Facebook dictates that ads (both on Facebook and Instagram) have less than 20% of the image ad's pixels dedicated to text.
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Zuckerberg says the future is sharing via 100B messages & 1B Stories/day | TechCrunch - 0 views

techcrunch.com/...close-friendsbook Facebook messenger messaging messaging apps
shared by Carri Bugbee on 31 Oct 18 - No Cached
  • Zuckerberg says “People share more photos, videos, and links on WhatsApp and Messenger than they do on social networks.” 
  • “Our biggest competitor by far is iMessage. In important countries like the US where the iPhone is strong, Apple bundles iMesssage as the default texting app, and it’s still ahead” Zuckerberg notes.
  • Mark Zuckerberg stressed that sharing is shifting to private chat, where people send 100 billion messages per day on Facebook’s family of apps, and Stories, where he says people share 1 billion of these slideshows per day (though it’s unclear if that includes third-party apps like Snapchat).
  • ...1 more annotation...
  • On Stories, Zuckerberg says Facebook is doing even better. Over 1 billion people use its Stories features across Facebook, Messenger, Instagram, and WhatsApp each day, compared to 186 million daily users on Stories inventor Snapchat as a whole. Stories are where the majority of Facebook sharing growth is happening, and Facebook Stories are gaining momentum after a slow and buggy start.
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