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Start Building Your Social Media Strategy! Welcome to an amazing new Social Media Strategy-Builder App from Vocus and MarketingSherpa. Drag-and-drop your goals, answer questions and choose your direction to create a social media strategy tailored to your needs. Click the blue ball to get started!

Think Tank: Making social media sites such as Facebook and Twitter more personal The authors of a new book on social media believe their concept of "mass collaboration" has the power to fundamentally change the way business is done.

A book out this week – The Social Organisation: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees – seeks to address these issues.

I think community-centric customer support systems are one of the most interesting wa