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Think Tank: Making social media sites such as Facebook and Twitter more personal The authors of a new book on social media believe their concept of "mass collaboration" has the power to fundamentally change the way business is done.

A book out this week – The Social Organisation: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees – seeks to address these issues.

I think community-centric customer support systems are one of the most interesting wa

The Social Lab is a Thinkpublic initiative, designed to enable people to develop concepts for social change Every other month The Social Lab is given a social theme for discussion and brings people together to share, develop and support ideas. To ensure The Social Lab guests benefit from diverse perspectives, a variety of people are invited who represent a range of experience and expertise.

Open innovation is a new paradigm in which company boundaries are crossed, and collaboration and external inputs are key. In this approach, companies use both internal and external knowledge to fuel innovation, and both internal and external paths to commercialize new products and business models. Within this context, Open Innovators wants to bring new insights and best practices on open innovation, crowdsourcing, and co-creation - for business leaders as well as entrepreneurs.