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Kevin Makice

Groupon brand perception is doing well, despite mistakes - 0 views

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    YouGov BrandIndex shared some findings with us regarding brand perception around Groupon in light of the company's (what some might refer to as) blunders.  A spokesperson for the firm tells WebProNews, "With two strikes under its belt within 10 days of each other (Super Bowl ad, flower debacle), how's Groupon consumer perception faring? People love the bargains of Groupon, but they are becoming increasingly dissatisfied with what's been going on." "YouGov BrandIndex looked at three scores to get a much fuller picture -- buzz (what are you hearing), satisfaction (are you a satisfied customer) and value (does this give you good value)," he says.
Kevin Makice

Why Groupon's Super Bowl Ad Was So Offensive - 0 views

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    The joke was intended to be absurd, but the absurdity presumed a lack of seriousness in the whole matter. It was an attempt at post-serious humor - but most people with common sense agree that the struggles of Tibet still deserve respect and seriousness. The joke is on anyone who really cares. It came across as the kind of out-of-touch humor that overprivileged, spiritually mean, advertising industry creatives (specifically, the kind that kids refer to as "douchebags") would come up with.
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