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Kevin Makice

Fake Shell site crowdsourced ads raise awareness about Arctic drilling - 0 views

www.zdnet.com/fake-shell-web-7000001030

Shell oil Greenpeace social media crowdsourcing awareness Arctic drilling campaign anti-campaign public relations marketing digital fluency

shared by Kevin Makice on 18 Jul 12 - No Cached
  • Kevin Makice on 18 Jul 12
     
    Spoof site, or headline grabbing awareness campaign?  Whatever it is, Shell and Greenpeace are fast becoming a Twitter trend today. The bogus Arctic Ready web site, has been inviting crowdsourced headlines for its 'Shell in the Arctic' 'campaign'.  The associated Twitter account @arcticready claims to be committed to clean and safe Arctic energy. Contributors are invited to add captions to images of the Arctic.
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