Old Spice's "Smell Like a Man, Man" campaign has been a huge viral success, but has it increased sales? The answer is an emphatic yes, according to The Nielsen Co. and new data from SymphonyIRI Group.
According to Nielsen, sales of Old Spice Body Wash-the line touted in the Wieden + Kennedy-created campaign-rose 11 percent over the past 12 months and since the effort broke in February, sales seem to be gaining momentum.
