The Fifth Shift in Business Technology - Rawn Shah - Connected Business - Forbes - 0 views
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christian briggs on 01 Feb 11A few notable thoughts here: "as rare as these shifts are, the early predictions about [their impact] are usually underappreciated." "the number one way that customers get information today is through "personal interaction with an employee of the firm" which trumps all traditional sources that most organizations are heavily invested in such as analyst opinion, the Press, and advertising, and that gap has widened."