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People who see the "glass as half empty" may be more willing to contribute to a common goal if they already identify with it, according to researchers from The University of Texas at Austin, University of Chicago and Sungkyunkwan University.

Brands and marketers have different levels of participation in the social media space, but many have similar goals and strategies. The "2010 Social Media Benchmarking Study" from Ketchum and FedEx fou

Guest Blogger How Zappos makes social media a part of its company culture By Guest Blogger on January 10, 2011 | 1412317 Commentshttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F2011%2F01%2F10%2Fhow-zappos-makes-social-media-a-part-of-its-company-culture%2FHow+Zappos+makes+social+media+a+part+of+its+company+culture2011-01-10+13%3A32%3A19Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D14123 * * Share94 * * * Email * * Share94 * * * Email This post was written by SmartBrief technology editor Susan Rush. When it comes to social media, Zappos.com just gets it. Social media is not just a business strategy, it should be part of the culture, said Zappos' Thomas Knoll during the "Social Media in Action: Philosophies, Strategies and Tactics That Consistently Win" panel discussion at the International Consumer Electronics Show on Friday. Knoll said too much emphasis is often put on the "media" part of social media, adding that he is "a much bigger fan of the social part." The goal of social media is to connect and build relationships with customers.

Businesses who focus on numbers can easily end up privileging short-term profits over long-term sustainability, employee productivity over engagement, and exploitation rather than innovation. These actions can end undermine the organizational strategy, and even the overall mission. Rather than serving as the ends-what the business is all about-the numbers (and qualitative metrics as well) need to be used as a means to measure of how well the organization is achieving both its short-term and long-term strategic goals, and ultimately how well the mission is being accomplished.

"Our goal at Zappos is to inspire -- not motivate -- employees to treat each other like family. For example, most Zappos employees when they leave the office leave to hang out with other Zappos employees. That's behavior you can't force upon employees. They actually have to want to do it." "Many companies are focusing on the current quarter or current year at best. The good news is that information is moving faster and faster and companies are becoming more and more transparent whether they like it or not. As a result, the lag time between brand and culture is becoming less and less, so in the long run I think the 'good guys' will win."

One of the goals for WordPress version 3.2 is "Distraction Free Writing", or an upgrade to the current "Fullscreen mode" that can be toggled within the Visual Editor. The upgrade is still very much in development, but there's enough in place that we thought a quick peek wouldn't hurt.