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Business bloggers at Harvard Business Review discuss a variety of business topics including managing people, innovation, leadership, and more.

"Harvard Business Review Analytics Services has released a study on the impact of social media. Facebook, Twitter, Linkedin, blogs etc. offers organizations the chance to join conversation with millions of customers around the globe every day. But even though social media has great potential, many organizations do not properly integrate social media in their marketing and communication efforts, or only use it as a one-way communication channel instead of listening, analysing, and driving conversations. The survey was conducted among HBR magazine and newsletter subscribers during July 2010. The participating organizations were mainly based in the US and in Asia."

Imagine what your [organization] could accomplish if every employee was an entrepreneur. Not only would there be a steady flow of new ideas, but every person would treat the business as if it were her own.

Organizations that are willing to overturn their communication norms can, with today's digital tools, access these benefits. Those that don't embrace Enterprise 2.0, meanwhile, will stay closer to their historical levels of knowing what they know. Which type would you prefer to work for? To invest in?