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christian briggs

Schumpeter: Logoland | The Economist - 0 views

www.economist.com/17900472

participatory culture branding cognitive surplus Shirky Jenkins

shared by christian briggs on 17 Jan 11 - No Cached
  • christian briggs on 17 Jan 11
     
    Interesting thoughts on heightened consumer reactions to re-branding in the age of "Cognitive Surplus" (Shirky) or "Participatory Culture" (Jenkins)
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