Skip to main content

Home/ SociaLens/ Group items tagged 2010

Rss Feed Group items tagged

Kevin Makice

IBM 2010 Global CEO Study: Creativity Selected as Most Crucial Factor for Future... -- ... - 0 views

  •  
    IBM 2010 Global CEO Study: Creativity Selected as Most Crucial Factor for Future Success. Fewer than half of CEOs Successfully Handling Growing Complexity; Diverging priorities in Asia, North America, and Europe.
Kevin Makice

Facebook, MySpace, YouTube Named Top Blacklisted Sites Of 2010 - 0 views

  •  
    Social media sites like Facebook, MySpace, and YouTube continue to polarize corporations and people in charge of networks, judging by a new report from OpenDNS. The sites showed up on both "top blacklisted" and "top whitelisted" lists covering the entire year of 2010.
Kevin Makice

Social networking drives TV ratings - 0 views

  •  
    According to a TV Guide user study, social networking discussion about television shows drives tune-in, loyalty and live viewing ratings. Due to social network impressions, 17% of respondents polled said they became a fan of a particular show, and 31% claimed they continued to watch a program. Twenty seven percent said that they watch more live programming to avoid internet spoilers, up from 20% in 2010. TV Guide queried from it's over 24 million monthly users.
Kevin Makice

Leveraging Best Practices for Social Media - eMarketer - 0 views

  •  
    Brands and marketers have different levels of participation in the social media space, but many have similar goals and strategies. The "2010 Social Media Benchmarking Study" from Ketchum and FedEx fou
Kevin Makice

The Impact of Social Media - 0 views

  •  
    "Harvard Business Review Analytics Services has released a study on the impact of social media. Facebook, Twitter, Linkedin, blogs etc. offers organizations the chance to join conversation with millions of customers around the globe every day. But even though social media has great potential, many organizations do not properly integrate social media in their marketing and communication efforts, or only use it as a one-way communication channel instead of listening, analysing, and driving conversations. The survey was conducted among HBR magazine and newsletter subscribers during July 2010. The participating organizations were mainly based in the US and in Asia."
Kevin Makice

Inc. 500 Social Media Use - 0 views

  •  
    "Here is the latest in the very useful series of longitudinal studies on social media use by The Center for Marketing Research at the University of Massachusetts Dartmouth led by Nora Barnes. This one covered Social Media Usage in the Inc. 500. In contrast here is their most recent one on Blogging and Twitter by the Fortune 500. In this case, there was a nationwide telephone survey of those companies named by Inc. Magazine to the Inc. 500 list. All interviews took place in October and November of 2010 and obtained 34% participation. "
Kevin Makice

Coca-Cola cut ad spend by 6.6% and invest more in social media - 0 views

  •  
    The Grocer recently published its Top 100 advertisers report and showed that Coca-Cola cut ad spend by 6.6% in 2010 and invested more in social media. A spokeswoman at Coca-Cola said that while TV is still an important medium from promoting their brands,"many of our recent advertising campaigns and promotions have also utilised online facilities such as Facebook and YouTube more". With the launch of Coke Zone, a social media oriented site which offers Coke drinkers access to exclusive content and rewards, Coca-Cola has clearly realised the value of integrating offline and online marketing.
Kevin Makice

Information overload is not unique to Digital Age - 0 views

  •  
    It is a constant complaint: We're choking on information. The flood of data on the Web has reached mind boggling proportions, and it shows no signs of stopping. But wait, says Harvard professor Ann Blair - this is not a new condition. It's been part of the human experience for centuries.
Kevin Makice

News: No Laughing Matter - Inside Higher Ed - 0 views

  •  
    A cartoon criticizing college websites resonates more deeply than many designers might like.
Kevin Makice

Innovation is Not Creativity - Vijay Govindarajan - Harvard Business Review - 0 views

  •  
    Business bloggers at Harvard Business Review discuss a variety of business topics including managing people, innovation, leadership, and more.
Kevin Makice

These Tubes Are Old!: Vintage Website Ads - Geekologie - 0 views

  •  
    These Tubes Are Old!: Vintage Website Ads
Kevin Makice

Community platforms do not equal community - SocialFish - 0 views

  •  
    Slides from a SocialFish presentation at IAEE about building open community around a tradeshow or conference.
Kevin Makice

Information overload, the early years - The Boston Globe - 0 views

  •  
    Five centuries years ago, a new technology swamped the world with data. What we can learn from the aftermath.
Kevin Makice

Crowdsourcing Kids' Creativity - A Project To Be A Part Of | GeekDad | Wired.com - 0 views

  •  
    At GeekDad we are always interested in the intersection where technology supports our children's learning and creativity. So, this new project that is taking
Kevin Makice

There is No New Media: It's All New Consumption: Tech News « - 0 views

  •  
    Now television broadcasters are blocking Google TV from getting access to the content broadcasters put online to make sure they don't lose advertising dollars. But the cat is out of the bag. All information is nothing more than bits on one network - the I
1 - 20 of 30 Next ›
Showing 20 items per page