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"When you create a new article, blog post, or a new page on your web site (a new URL), the search engine will crawl that URL. They might even see some links form other web sites to that new URL. But if the search engines see real people mentioning the URL and interacting with it, they consider that the URL is validated, socially. The URL is "accepted". And it's that human interaction that the search engines are looking for. If the search engines can figure out some form of social validation of a URL, then most likely it is going to be a page that they will want to show in their search results. Social validation is that human SEO factor that the search engines have been looking to include in their algorithm for a very long time."

The idea behind this conference is that individuals who feel their identities validated in public venues are better able to accept others' identities, and to analyze critically the social forces and experiences that have shaped their own. We would like to transform our campus into spaces for just this kind of critical exploration and sharing among students, staff, faculty, administrators, alumni, and emeriti of all backgrounds, majority and minority.