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Summary (from the website): When we wrote our recent review of Emotionomics: Winning Hearts and Minds by Dan Hill, our interest in facial coding was sparked. Or, perhaps, re-sparked; when we read Malcolm Gladwell's Blink, we found his discussion of facial coding to be quite intriguing. Simply put, the concept of facial coding is that we reveal our emotions by our facial expressions. Particularly in some social settings, we may seek to conceal these, but the underlying emotion we experience still registers on our face, even as a brief micro-expression. Source: Guido's tweet: Because pictures tell more than words and people make decisions based on emotions rather than ratio. So it's very important to "read" people http://twitter.com/#!/GuidoTDR