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elfoDSP is a programmatic media buying platform that enhances your digital marketing campaigns by delivering personalized advertisements to your target audience at the right place and time.

At times, there can be confusion over the terms "Digital Selling" and "Social Selling". The sales training and enablement industry interchange these terms without proper explanation. Digital Selling is the act of using digital assets to engage buyers, while Social Selling is the specific act of using the social networks to engage buyers. So, what's the difference? Well firstly, think of all the digital assets you could use to target buyers, you have email templates, video, articles, images, infographics and online presentations. Digital Selling is the strategy of having marketing and sales work together to share and distribute these assets in a programmatic way. So Digital Selling is a big picture overview of how a business can use assets, data, sales people plus other people who touch customers to promote their brand using the digital channels.

Marketers are now using AI to write their Facebook and Instagram ad copy. It's no secret that Facebook is one of the most lucrative platforms for advertisers. As of 2018, there are over 4 million active Facebook advertisers worldwide. AI is allowing advertisers to dramatically boost the efficiency of their campaigns and workdays, but its use is most prevalent in programmatic advertising. Artificial Intelligence (AI) can actually support the automation of your Facebook advertising campaigns. Facebook is offering a new service to its advertising customers that goes beyond micro-targeting ads based on what it knows about its users. The new "loyalty prediction" service allows you to get information based on more than 2 billion individuals and generates millions who are at risk of switching to a competitor in the near future.