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Marketers are now using AI to write their Facebook and Instagram ad copy. It's no secret that Facebook is one of the most lucrative platforms for advertisers. As of 2018, there are over 4 million active Facebook advertisers worldwide. AI is allowing advertisers to dramatically boost the efficiency of their campaigns and workdays, but its use is most prevalent in programmatic advertising. Artificial Intelligence (AI) can actually support the automation of your Facebook advertising campaigns. Facebook is offering a new service to its advertising customers that goes beyond micro-targeting ads based on what it knows about its users. The new "loyalty prediction" service allows you to get information based on more than 2 billion individuals and generates millions who are at risk of switching to a competitor in the near future.