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The internet has transformed the way we do business in a variety of ways- but the online universe can't replicate the value of old-fashioned face-to-face interaction at professional events. For this reason, trade shows remain an effective marketing strategy- they give you the chance to meet prospects in person and create more personal connections between your business and your prospects. Consider these statistics (source): 46% of decision-makers make a purchase decision at a tradeshow. 77% of decision-makers found at least one new supplier at the last tradeshow they attended. 51% of attendees request a sales rep visit their company after the event. If you are new to tradeshow marketing, or if you find yourself falling short of your lead generation goals, this is the blog post for you. Today we'll break down five ways you can generate more leads at your next tradeshow. Keep reading!

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