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The heart of the GDPR is protecting consumer data i.e companies that deal with data on citizens in EU will now have to comply with strict new rules. GDPR aims to set a new standard for consumer rights regarding their data. However, companies are challenged as they strive to make their systems and processes congenial to the GDPR standards.

Effective May 25, 2018, a set of new rules being passed in Europe will affect the email marketing for the European Union (EU). The new regulations will affect email marketing in several ways.

GDPR (General Data Privacy Regulation) is going to be rolling into effect in May 2018. There isn't much time left. In any line of marketing, this law is important to be aware of as it is being passed by the European Union and will affect people worldwide