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Cadbury has announced the launch of its latest innovation: Cadbury Dairy Milk Biscoff, combining the best of smooth, creamy, Cadbury Dairy Milk with the much-loved crunch and unique taste of Lotus Biscoff's biscuits. The partnership between two iconic brands looks to unite their respective classic tastes and textures into one product- proving that both is best. The launch looks to tap into consumer interest in new flavours and textures and drive cross-brand excitement to help drive incremental growth. To support retailers in this launch, the campaign will be boosted by a range of eye-catching co-branded POS materials, showcasing the coming together of Cadbury and Biscoff's branding with the iconic purple synonymous with the Cadbury brand, alongside the bold red Biscoff branding. "We are delighted to be partnering Cadbury Dairy Milk with the much-loved flavours and textures of Lotus Biscoff," said Connor Gould, Brand Manager, Cadbury Dairy Milk. "Combining two delicious favourites is a great way to give consumers the best of both, creating the perfect pairing for them to enjoy the smooth, creaminess of Cadbury Dairy Milk mixed with the classic crunch and unique flavour of Biscoff that consumers love. As a result, the new Cadbury Dairy Milk Biscoff is sure to utilise consumer demand for unique flavours to help drive category growth."

Cadbury has announced the nationwide rollout of its latest addition to its Cadbury Dairy Milk range - the Cadbury Dairy Milk Happy Birthday 360g gifting bar. It centres around the single day of celebration shared by everybody on the planet - a birthday. This event accounts for 25 per cent of all gifting occasions which gives the bar a universal appeal and theme that is sure to help continue driving the strong growth seen in the gifting and sharing segment recently. Cadbury Dairy Milk Happy Birthday bar is sure to be a winning choice for consumers selecting from the extensive Cadbury Dairy Milk range, and an ideal main gift or extra gift for shoppers to give to a loved one. Birthdays are also the second biggest gifting occasion of the year, just behind Christmas. However, as they are not seasonal, birthdays are also an all-year round opportunity and are in fact the biggest all-year round gifting occasion for chocolate.

An heiress to the fortune of Cadbury, the famous British chocolatiers, is selling her 27 million pounds family estate to launch a chocolate company to rival American giant Kraft which took over the company earlier this year.

Here are some stocks that might (or might not) get a boost from this Sunday's upcoming Easter Holiday.