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Cadbury has announced the nationwide rollout of its latest addition to its Cadbury Dairy Milk range - the Cadbury Dairy Milk Happy Birthday 360g gifting bar. It centres around the single day of celebration shared by everybody on the planet - a birthday. This event accounts for 25 per cent of all gifting occasions which gives the bar a universal appeal and theme that is sure to help continue driving the strong growth seen in the gifting and sharing segment recently. Cadbury Dairy Milk Happy Birthday bar is sure to be a winning choice for consumers selecting from the extensive Cadbury Dairy Milk range, and an ideal main gift or extra gift for shoppers to give to a loved one. Birthdays are also the second biggest gifting occasion of the year, just behind Christmas. However, as they are not seasonal, birthdays are also an all-year round opportunity and are in fact the biggest all-year round gifting occasion for chocolate.