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Article about how to get information about your book/s out to the most people. The new ways - use digital services. Useful for us to get students to review books - make it for a wider audience than just their teacher.

"Getty Images has single-handedly redefined the entire photography market with the launch of a new embedding feature that will make more than 35 million images freely available to anyone for non-commercial usage"

"The Australia Library and Information Association (ALIA) said there is a positive outlook on employment prospects for library and information professionals over the next five years, but the job market will remain tight. This is one of the conclusions in a new report ALIA LIS Education and Employment Trend Report 2014 today (18 Sept 2014) launched in Melbourne by ALIA President Damian Lodge at the Association's National Conference."

"Social Media has been hailed as the silver bullet of grassroots marketing. Circumvent aging advertisement models and talk directly to your community? The only cost is your time? Fabulous! It can be like that, but it takes some very specific strategy to achieve that kind of success. At Transparent Language, we've built our Social Media following to nearly 3 million fans on Facebook alone. Our blogs receive over 200,000 visitors each month, and our YouTube videos have been viewed more than 2 million times. And we built most of it, not with a large team or budget, but with a single dedicated staff member. Truly grassroots. The lessons we've learned along the way can benefit our library clients, too. In this slide deck, a follow-up to Lorien Green's presentation at NELA 2014, we present our "secret sauce"."

"When the best new media tools are expertly selected and appropriately used with children, such tools can support and enhance adults' role in supporting development of the whole child, especially three-to-eight year-olds, the focus of this article. Used to complement rather than replace print, the finest ebooks, enhanced ebooks, and book apps (collectively referred to here as "ebooks") on the market put traditional picture book content in new containers that-like traditional print books-educate and entertain."

Many are askin "What's the best way promote the library's digital collection to patrons visiting the physical branch?   This post shares some ideas used by staff members at Sacramento Public Library who came up with a clever way to connect its physical and digital collections. " The Electronic resources librarian Amy Calhoun explains how Sacramento PL has improved discovery of eBook titles among patrons visiting the library branches"

By Ken Haycock - Published in 'World Libraries' Vol 19 2009 "Although a popular focus for librarians, advocacy is often misunderstood and rarely evaluated. It is not publicity, public relations, messaging, marketing, or lobbying alone. It is a planned, deliberate, and sustained effort to develop understanding and support incrementally over time. Greatest success comes through positive relationships, employing proven strategies for social influence - consistency and commitment, reciprocation, authority, liking, social proof, and scarcity."