Advocacy Revisited: Newer Insights based on Research and Evidence | Haycock | World Lib... - 0 views
-
Camilla Elliott on 23 Feb 16By Ken Haycock - Published in 'World Libraries' Vol 19 2009 "Although a popular focus for librarians, advocacy is often misunderstood and rarely evaluated. It is not publicity, public relations, messaging, marketing, or lobbying alone. It is a planned, deliberate, and sustained effort to develop understanding and support incrementally over time. Greatest success comes through positive relationships, employing proven strategies for social influence - consistency and commitment, reciprocation, authority, liking, social proof, and scarcity."