Anticipating fan interest and trying to keep its audience engrossed, ABC embarked on various cross-media endeavors, often using new media. Fans of Lost have been able to explore ABC-produced tie-in websites, tie-in novels, an official forum sponsored by the creative team behind Lost ("The Fuselage"), "mobisodes," podcasts by the producers, an official magazine, and an alternate reality game (ARG) "The Lost Experience."[132][134] An official fanclub was launched in the summer of 2005 through Creation Entertainment.[12
