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Anticipating fan interest and trying to keep its audience engrossed, ABC embarked on various cross-media endeavors, often using new media. Fans of Lost have been able to explore ABC-produced tie-in websites, tie-in novels, an official forum sponsored by the creative team behind Lost ("The Fuselage"), "mobisodes," podcasts by the producers, an official magazine, and an alternate reality game (ARG) "The Lost Experience."[132][134] An official fanclub was launched in the summer of 2005 through Creation Entertainment.[12

The Lost series has a wandering cryptic storyline which spawns numerous unresolved questions.[9] Encouraged by Lost's writers and stars, who often interact with fans online, viewers and TV critics alike have taken to rampant theorization in an attempt to unravel the mysteries.

Lostpedia has set up fourteen sister projects for non-English language contributions in Chinese, Danish, Dutch, French, German, Greek, Hebrew, Italian, Japanese, Korean, Polish, Portuguese, Russian and Spanish. The policy of not providing spoilers until an episode has aired extends to a few of these sister projects, and is based on local air dates rather than the North American air dates.