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Here is my rule: Never sneer at another person's taste in reading. Never make another person ashamed of a story that they love. You don't know what hunger that book is satisfying. And the book you despise today may be part of their personal canon in ways that you are simply unable to understand.

Create your family's Canon of Beloved Literature, and then distribute it. Post it on your blog. Send it out with your Christmas letter. Give books from it to people you love and care about. Make sure all the books on the list are on your Kindle or Nook or iPad, and sample the ones you haven't read.